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A big move made easy

A big move made easy

Single mother Ms F wanted to move to a new home for a low maintenance lifestyle. She had 3 unsuccessful attempts to sell her family home which needed updating. She had spent many thousands of dollars in advertising on failed marketing campaigns.

A colleague thought she might need some unbiased professional help to both sell her high maintenance family home and buy a more appropriate town house. Richard Kerr was referred to Ms F who subsequently engaged him to assist with the sale and purchase.

The main reason the family home had not sold was its presentation. The original real estate agents marketed the property as a development site and suggested that no work was needed to improve its presentation. Nothing could have been further from the truth.

The property had good bones and Richard suggested that a relatively modest amount of money be invested to ensure the home appealed to owner occupiers and renovators. New carpet was installed in the living areas, the gardens were overhauled including cutting back trees to open up the view to the north. The home was styled with furniture, paintings and accessories to give a clean contemporary look and enhance the size of the rooms. It also accentuated the mid-century modern built in cabinetry.

Richard suggested an auction as the most successful method of sale in the area and, with Miss F, engaged a local to assist with the marketing.

The sale price was well in excess of expectations. It was bought by an owner occupier to live in and renovate over time.

Ms F was then on the lookout for an appropriate townhouse, and she engaged Richard to assist.

A number of properties were inspected and once the appropriate one was found Richard carried out extensive due diligence on values in the immediate area to put Ms F in the best informed position to make a purchase.

Richard secured the property under competitive auction bidding at a figure within the budget set by Ms F and in line with his own professional expectations.

Top market price

Top market price

Ms S was referred to Richard Kerr by a past client. She owned an investment shop and dwelling in an inner Melbourne suburb which was tenanted on a monthly tenancy.


Ms S needed help to ensure she achieved top dollar for this asset which was now surplus to her requirements. She had previously indicated to the tenant that she wished to sell and the tenant expressed interest in purchasing and put forward an offer directly to her. The dilemma was to ensure top market price was paid.

Ms S consulted with Richard and appointed him to act on her behalf. He carried out full and comprehensive due diligence including comparable sales analysis in order to determine true market value. This revealed a figure which was considerably more than the tenants’ offer. The offer was therefore declined.

Richard was then asked for his strategies and recommendations to market the property to achieve top dollar and at the same time keep the tenants informed as to progress should they have garnered further interest.

As part of his vendor advocacy service, Richard introduced trusted commercial agents active in the area and assisted in appointing an agent which Ms S was happy with to assist him with the sale. The property was listed for auction, as the best and most accepted method of sale in the area for this type of property.

Richard attended all inspections during the campaign and advised Ms S on the level of interest from buyers and whether offers prior to auction should be considered. Richard advised to proceed to auction when a number of buyers fought it out to secure the property.


The price achieved was well in excess of the reserve, and the tenants’ offer. The increased proceeds enabled Ms S to progress other ventures.